World Series of Fighting - MMA

The biggest competitor to UFC, WSOF MMA, wanted to bring the excitement of their events to both fans attending and watching on tv.

Kicking off the announcements of WSOF 7 & 8, a digital version of the fight day guides were created to go along with the printed pieces in venue. To add to the digital experience, utilizing new and existing footage, WSOF wove together video, fighter match-ups, and live ad promotions to engage fans both at the event and following elsewhere.

Client

–      WSOF

Date

–      2014