Louisiana State University is one of the largest brands in college sports, but to continue growing, they wanted to lead by example, making its content more accessible to fans then ever before, we helped devise a way to increase their reach.
LSU sports fans are much broader than the student body and fans that attend the games. Today, younger and more distant fans represent an important new demographic of fans, and their expectations – shaped by the Internet – are higher than ever. LSU wanted to expand their reach and evolution by providing a best-in-class fan experience that would reflect not just its vision and values but their own expertise in digital management.
Content should be personalized and easy to navigate and share.
The true fan experience happens when a fan attends any LSU Sports game. We wanted to extend that fan experience well beyond the last whistle of a game. We devised a new approach: to modernize the digital brand experience with a digital publication; put the user in control; and offer every fan the kind of personalized, curated experience only possible through digital.