Guinness International Champions Cup
Guinness & the International Champions Cup (ICC) approached Circle Media looking for a way to attract and deliver information to their North American fans during the second instillation of the International Champions Cup.
With eight different clubs playing among thirteen different venues, Guinness & ICC needed a cohesive brand and product that could support all the teams, locations, and activities going on during the time of the event.
Our teams’ goal was to make the mobile experience seamless and encourage social shares, while also designing a product for the fast-paced nature and game of football. Our team also wanted to make sure that any information that could be held in you hand was also visible on desktop. These goals came in large part from our research, which at the time, showed that readers were looking for updates just as much on their phone and tablets as they were online through their desktop.
– Summer 2014