ESPN Events - Bowl Series
ESPN the worldwide leader in sports.
ESPN & ESPN Events host 16+ College Football Bowls a year, all with no cohesive branding or marketing between them. The solution was a foundation based on the modern presentation of a classic item, the game day souvenir. Every sporting event has a game day guide that a fan can purchase, we delivered this guide in a new digital format that would do more than gather dust.
The ESPN Events Bowl Series Guides, tied together all the ESPN Events Bowls while letting each event keep their own identity. Building upon the newly established digital publication, a richer and more robust marketing initiative was created to target old and new customers alike.